It’s official: Everyone wants to be cool

(What am I doing posting on a Thursday? It’s my turn over at Long Awkward Pause and the excitement is tangible! Or maybe it’s just arrhythmia…)

A recent poll conducted by the staff at Long Awkward Pause suggests that a whopping 95 percent of Americans (living within a one-block radius of LAP headquarters) either want to be — or already consider themselves to be — really cool. And not just because of their proximity to our office. I should point out that the other five percent are moving somewhere else because they are “tired of being asked stupid questions.”

Still, unless you’re a government contractor, the numbers don’t lie. And based on the results of this small but accurate representation of America, it’s clear everyone wants to be cool. In today’s social-media driven world, that means keeping up with and joining the latest causes trending on Facebook, Twitter, Tumbler Pinterest, MySpace, posted in laundromats, etc.

Hey, anything that raises awareness on important issues is a good thing! Everyone agrees on that! (At least everyone within a one-block radius). The problem is that the coolness-by-association factor that comes with supporting an issue is becoming more important than the issue itself. Especially when there’s a celebrity involved… (Read more by joining me at LAP!)