At Siuslaw News and newspapers everywhere, editorial and advertising staff are strange bedfellows. Anyone who’s been to our company pajama parties knows this.
Assumning they can remember anything.
But no matter how much one department may feel it’s more important than the other, both know they rely on each other for survival. Without advertising dollars, you don’t get a paycheck; without editorial content, you are… FOX News.
In which case no one takes you seriously, including advertisers.
And maybe even your mother.
Naturally, there are exceptions to this rule. If you’re a humor columnist, for example, NOT being taken seriously just goes with the territory! That’s why I’m allowed to get away with short video ads like this one, which began running on our website and Facebook page today…
We’re a small newspaper trying to be cutting edge. Ironic considering we still have to tell some people not to run with scissors around here.
(Ned Hickson is a syndicated columnist with News Media Corporation. Still looking for that perfect book for summer reading? Ned’s first book, Humor at the Speed of Life,available from Port Hole Publications, Amazon.com or Barnes & Noble. Disclaimer: You should still use sunscreen when reading this book)