Not being taken seriously has its advantages

image At Siuslaw News and newspapers everywhere, editorial and advertising staff are strange bedfellows. Anyone who’s been to our company pajama parties knows this.

Assumning they can remember anything.

But no matter how much one department may feel it’s more important than the other, both know they rely on each other for survival. Without advertising dollars, you don’t get a paycheck; without editorial content, you are… FOX News.

In which case no one takes you seriously, including advertisers.

And maybe even your mother.

Naturally, there are exceptions to this rule. If you’re a humor columnist, for example, NOT being taken seriously just goes with the territory! That’s why I’m allowed to get away with short video ads like this one, which began running on our website and Facebook page today…

We’re a small newspaper trying to be cutting edge. Ironic considering we still have to tell some people not to run with scissors around here.



(Ned Hickson is a syndicated columnist with News Media Corporation. Still looking for that perfect book for summer reading? Ned’s first book, Humor at the Speed of Life,available from Port Hole Publications, or Barnes & Noble. Disclaimer: You should still use sunscreen when reading this book)


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Ned's Blog

I was a journalist, humor columnist, writer and editor at Siuslaw News for 23 years. The next chapter in my own writer’s journey is helping other writers prepare their manuscript for the road ahead. I'm married to the perfect woman, have four great kids, and a tenuous grip on my sanity...

26 thoughts on “Not being taken seriously has its advantages”

  1. OMG, Ned! Your advertisers have seen your cat clips and man-about-town cornucopia of video extravaganzas and have bought your brilliance to enrich their coffers. Nicely done you bloggy entrepreneur.And when you are rich and powerful, we will all be able to say: I knew Ned when he was a poor blogger struggling to amuse us. You are a shining example to all of us how hard work and self degradation deprecation leads to success – that and exploiting the poor cat to advance in your career ; just how much DID you pay your cat? Eh? Eh? What do you mean, NOTHING!? Never mind looking away – we know you stepped on the head of the beloved family pet to move up in the dog eat dogcat eat cat world of on-air personalities. Oh, Ned, how could you?

    Ha! Well done my friend (see, I’m a friend now…) 😀

No one is watching, I swear...

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