Not being taken seriously has its advantages

image At Siuslaw News and newspapers everywhere, editorial and advertising staff are strange bedfellows. Anyone who’s been to our company pajama parties knows this.

Assumning they can remember anything.

But no matter how much one department may feel it’s more important than the other, both know they rely on each other for survival. Without advertising dollars, you don’t get a paycheck; without editorial content, you are… FOX News.

In which case no one takes you seriously, including advertisers.

And maybe even your mother. Continue reading

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