You may find it hard to believe, but I’m not a fashion icon. No, really — it’s true. Unless it includes denim and lace-up boots, I rarely wear it. So it should come as no surprise I wasn’t aware that Old Navy and The Gap joined forces in 2011. Why wasn’t I made aware of this?!
Oh, that’s right: Because I don’t care.
In fact, I didn’t care until yesterday, after my wife and daughter returned from an all-day quest for the latest fashion trend: colored jeans. While listing all the places they searched, my wife explained how going to both Old Navy and The Gap was a waste of time since they are basically the same company, offering the same things.
My next thought illustrates why I never pursued a career in advertising…