As most of you know, I am a marketing and promotional genius — at least when compared to the release of Beyonce’s latest album. In fact, my avoidance of the typical hype that surrounds a book promotion has been so effective that, until three minutes ago, even I didn’t know my book had become available at Amazon and Barnes & Noble.
Naturally, this is all part of my calculated effort as a marketing genius to appear aloof and disinterested, therefore creating such an aura of mystery about myself and the book that people can’t stop asking the question:
Do you think Chris Harrison is ever going to be The Bachelor?
This is a marketing strategy designed to build momentum over a longer period, therefore sustaining interest. In fact, if my calculations are correct — and they always are regardless of what my sixth-grade teacher said — my current rate of marketing momentum should reach full speed at some point during my eulogy. I should point out this approach is contrary to the “sudden explosion of excitement” strategy which, as we all know, often leads to a sudden drop in performance.
So what does this mean exactly? (Other than the obvious, which is the potential for a male enhancement endorsement deal.) It means copies of Humor at the Speed of Life are available beyond the scope of my publisher and at the front desk of Siuslaw News. Because of this, I would appreciate anyone who has purchased a copy to take a moment — such as during your drive to work — to visit Amazon Books and/or Barnes and Noble to rate or review it.
I know what some of you are thinking:
“But Ned, what if I haven’t purchased a copy because I’m saving up for cosmetic surgery. However, I really enjoy your blog, just not as much as enlarging my [insert area of anatomy here]?”
All kidding aside, I want to thank every one of you for your incredible encouragement, support and endless laughs through your comments and Tweets. When I started this blog a little more than a year ago, I had no intention of publishing a book; you made me think otherwise. So I guess what I’m saying is:
It’s all your fault 😉
And thank you for that.