As most of you know, I am a marketing and promotional genius — at least when compared to the release of Beyonce’s latest album. In fact, my avoidance of the typical hype that surrounds a book promotion has been so effective that, until three minutes ago, even I didn’t know my book had become available at Amazon and Barnes & Noble.
Naturally, this is all part of my calculated effort as a marketing genius to appear aloof and disinterested, therefore creating such an aura of mystery about myself and the book that people can’t stop asking the question:
Do you think Chris Harrison is ever going to be The Bachelor?
This is a marketing strategy designed to build momentum over a longer period, therefore sustaining interest. In fact, if my calculations are correct — and they always are regardless of what my sixth-grade teacher said — my current rate of marketing momentum should reach full speed at some point during my eulogy. I should point out this approach is contrary to the “sudden explosion of excitement” strategy which, as we all know, often leads to a sudden drop in performance. Continue reading That time (three minutes ago) when I didn’t know my book was on Amazon








