We all make mistakes:
Drying boxer briefs in the microwave
Bathing your cat.
But when it happens in a newspaper, it’s like taking that same mistake and repeating it, say… 15,000 times… then handing it out to people to make sure they saw it. Such was the case in our latest newspaper issue, which included a full-paged ad promoting the biggest event our small town hosts each year — and has been for the last 109 years: The Florence Rhododendron Festival. Our small town swells (it’s a swell town) from 8,500 to 18,000 for four days each May, culminating with the West Coast’s second-largest floral parade next to the Rose Parade. It also brings about 300 bikers to town.
No one knows why. Continue reading