After years of creating ad campaigns for high-profile companies like Coca-Cola, a good friend of mine in Atlanta has decided to do what many successful advertising people do when they reach that point in their careers where they can simply LOOK at a new product and, without any hesitation whatsoever, begin to vomit:
They leave advertising behind to launch their own lawn care business.
Like some of history’s most successful entrepreneurs, Fred spent time studying his new market, its trends and the competition before assembling a detailed business plan, which he described as follows: “I bought a lawnmower.”
On the surface, this may not sound like much of a business plan. But as Fred pointed out, what sets him apart from other lawn care enterprises around Atlanta — aside from his limited grasp of Spanish — is the TYPE of mower and equipment he’s using. While other lawn care enterprises utilize gas-powered equipment that emit enough exhaust smoke to divert air traffic as far west as Alabama, “I use manual-reel mowers, electric gear and hand tools in order to reduce emissions and promote more responsible, planet-friendly yard work,” Fred explained.
I considered this for a moment — this idea of promoting more responsible, environmentally-conscious yard work — before responding with, “Hahahahahahahahahahaha!”
“No, really,” said Fred, who cited an EPA study that stated that a piece of gas-powered lawn gear actually creates more pollution than a car.
“Unless it’s a Gremlin,” he quickly added. Continue reading My friend’s carbon footprint leaves grass clippings everywhere
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